Cash4Life's 'All the Food' Campaign

July 02, 2019

In the latest New York Lottery’s 'How Would You Spend It?' campaign, 'All the Foods' builds on the original concept of showing how one New Yorker would spend their time if they won Cash4Life’s top prize of $1,000 a week for life. The spot features an acoustic rendition of FOOD GLORIOUS FOOD, originally made famous in the musical Oliver!