Budweiser’s “Let It Pour” Campaign: FIFA World Cup 2026

Joe Cocker’s take on “Feelin’ Alright” lands at the heart of Budweiser’s new “Let It Pour” campaign for the FIFA World Cup 2026 - bringing timeless soul to the biggest sporting event on the planet.

Fronted by Erling Haaland and Jürgen Klopp, the campaign taps into the track’s raw, communal energy - soundtracking celebration, release, and connection across the global stage.

Originally written by Dave Mason, Joe Cocker reworked “Feelin’ Alright” into something far more soulful and gospel-driven. We’re proud to represent the master side of this interpretation - the version that has become the definitive take known today.